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CNN President Jeff Zucker: “Attacking Trump Is Boosting The Morale Of Our Employees”

Although CNN has been called “fake news” by the President of the United Stated, the cable news network actually views its discord with Donald Trump as a “badge of honor,” and the staff’s morality is actually boosted by their daily attacks of Trump, according to CNN president Jeff Zucker.

During a press conference on Thursday, President Trump continued his attack on the media by labeling it “fake media” and belittling CNN White House correspondent Jim Acosta. Trump told Acosta that he was going to downgrade CNN from “fake news,” to “very fake news.” The president also mocked the network’s ratings.

CNN’s ratings went down to third place five months ago, behind MSNBC and Fox News, which was rated number one in all the top spots for most viewed cable news programs. Even with the sudden slide in ratings, the network’s president, Jeff Zucker, seems proud of the network’s status.

“They wear those insults as a badge of honor, because it means they are doing their jobs,” Zucker said of his employees. “I would say that morale is incredibly high … They are not being intimidated, they are not backing down, they know they have my full support and it is a very exciting time, frankly, to be a journalist at CNN.”

Zucker was initially “concerned” that if Trump’s attacks came “on a daily basis,” it might affect the network, but so far it doesn’t seem to have hurt them at all.

“There has been no diminution whatsoever,” Zucker claimed. “The CNN brand is as strong as it has ever been. Incredibly trusted. And we have seen no impact whatsoever in all those attacks on the CNN brand.”